News
What changed at Adrata, and what it means for your team this week.
Nov 10, 2026
Introducing Adrata
CRM tells you where deals stand. Adrata tells you how they’re won.
Read more ›
News
Changelog →
Research · Nov 6, 2026
The measured play: how we prove a move worked ›
Research · Nov 3, 2026
Why we compare against reps who haven’t received a play yet ›
Offer · Oct 30, 2026
Story bank: 20 minutes, three win stories ›
Product · Oct 28, 2026
HubSpot, read-only ›
Introducing Adrata
Your best reps’ moves, in front of every rep.
Needs review
One queue for every play waiting on your approval.
Changelog: November
Needs review, the skill-by-skill view, and what’s next.
Skill-by-skill view
See who’s best at customer stories, first calls and more.
What we learned from 214 closed deals (illustrative)
Name the cost before the number, and the other moves that set the best reps apart.
Guides
Did it work?
How to see who’s best at what, give everyone the move, and check whether the number moved.
Read the three-pager →
Research brief
Where top-rep know-how leaks during ramp, and what enablement teams do to keep it.
Request the one-pager →
Top-rep report
What Adrata found in one team’s closed deals: who’s best at customer stories, first calls and the second stakeholder.
Request the sample →
Story bank · 20 minutes with one rep
One top rep. Three stories to teach.
Give us 20 minutes with one of your best reps. We’ll turn it into three win stories your whole team can learn from, with the moves named.
Start your story bank →
See what worked.On your own deals.
Did it work? A short guide for sales leaders